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Economics

What a fronting seat really costs on a Pakistani floor

1 min read

Salary is the smallest line. Attrition, ramp, absence and the hours a seat is paid for but not dialing are what make fronting the most expensive part of a US campaign.

Photo illustrating what a fronting seat really costs on a Pakistani floor

The four costs on top of salary

Ask any floor manager what a seat costs and you get a monthly salary. Ask what it costs to keep that seat filled for a year and the number changes.

  • Recruitment, repeated every time somebody leaves in month three
  • Ramp: a month of supervised calls before the numbers look like anybody else's
  • Absence, which on a night shift running US hours is not a rounding error
  • The last two hours of a shift, when transfer rates fall and the script gets shorter

What does not change

Your closers, your carrier and your dialer cost the same either way. That is why the comparison worth running is narrow: what does it cost to put a qualified caller in front of a closer, and how many of those can you produce per shift?

Where bots sit in that number

A fronter bot is $40 and a verifier $50 per bot per month, with unlimited calls and a minimum order of 15, and it dials through the dialer and carrier you already pay for. Nothing is metered, so a busy month costs what a quiet one costs. The 7-day free trial is how most floors find out whether it beats a seat on their own list.

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About this topic

One bot covers one fronting seat's dialing capacity, and it dials the whole shift. Most floors start by matching bots to the seats they want to free rather than to the seats they have.

No. A bot is bought once. There is no subscription, no per-minute charge and no platform fee, the only recurring cost is the telephony you already pay your own carrier for.
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