Homeownership first, always
It is the cheapest disqualifier on the campaign and it removes the largest share of the list. Everything else comes after it.
The bill is the qualifier that matters
Below a certain monthly bill the economics do not work, and your closer knows it. Put the threshold in the flow so the call ends there instead of ninety seconds later.
Roof and utility are for the appointment
Roof type and the utility provider decide what your closer can offer. Collected as fields at fronting, they save the first two minutes of every appointment.
