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Fronter or verifier: which one your floor needs first

1 min read

They are different scripts with different failure modes. Most floors need the fronter first, unless the leads they are already sending keep bouncing back.

Photo illustrating fronter or verifier: which one your floor needs first

A fronter opens, a verifier closes the loop

A fronter dials the list, reads the disclosure, qualifies the prospect and hands a live caller to a closer. A verifier runs after the sale: it reads the compliance script back, confirms the answers on a recorded line, and marks the lead verified.

They are not two versions of the same thing. The fronter's job is volume with a floor on quality; the verifier's job is proof.

Buy the fronter first if the problem is volume

If your closers spend their day waiting, or your transfer rate collapses in the last two hours of the shift, the constraint is fronting capacity. That is what a fronter bot fixes: it dials the full shift at the same rate in hour eight as in hour one.

Buy the verifier first if leads keep bouncing

If the carrier is charging back leads, or your buyer keeps rejecting transfers for missing confirmations, the leak is at the end of the process rather than the start. A verifier reads the script back the same way every time and puts the recording where an audit can find it.

  • Chargebacks on leads you have already paid a closer for
  • A buyer asking for a recorded confirmation you cannot produce
  • Verification being done by whoever is free, which means it is done differently every time
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No, and it should not. They are different scripts, different disclosures and different points in the call. Floors that run both buy them as separate bots on the same campaign.

That depends on the campaign and the carrier. The bot handles the scripted confirmation; where a license is required for any part of it, that part stays with your licensed agent.
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